Marketing and communications

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Reference no: EM133825646

Question

The Marketing and Communications (MarCom) Department of UMD's Smith School runs advertisements on National Public Radio, billboards on public transportation, and graduate student testimonials on Instagram and TikTok. Which of the following is most accurate?

MarCom is unsure which tool will be most effective and is trying them all before eliminating all but one method. MarCom is engaging in multiple touchpoints to reach potential students at different stages in their decision making. MarCom is keeping up with other universities in the area. MarCom has too much money to spend and is simply using their budget.

Reference no: EM133825646

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