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Assignment: Marketing and Communication Techniques for Health Care Products
When selecting marketing and communication techniques, health care organizations must carefully examine their consumer populations, as not all techniques are effective for all consumers. Depending on the product, organizations might even choose two or three different techniques in an effort to reach multiple consumer segments. For this Assignment, you examine the consumer populations of your organization and create an advertisement using marketing and communication techniques appropriate for your consumers.
To prepare:
Select a health care product to market within your organization. Note: If you do not currently work for a health care organization, select one that is of interest to you. You may use the same organization you selected in Week 3.
The Assignment
Write a 2-page brief that addresses the following:
Then, create an advertisement using the marketing technique you selected. Be sure to utilize communication techniques that would be appropriate for the consumer population you identified.
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