Marketing analytics critical for marketing executives

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Reference no: EM132303804

1. Why is understanding marketing analytics critical for marketing executives? And for an organization?

2. Part of Amazon's CRM is their recommendations and customer reviews that are provided to consumers. Given the reliance on customer reviews of products, how does Amazon ensure that this information is accurate and reliable?

3. When motivating employees to perform, what are some challenging barriers that a manager could face?

Reference no: EM132303804

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