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Discussion
What is marketing analytics? What is the relationship between big data and marketing analytics? Discuss four types of marketing analytics in detail. Include a personal/professional example of how these types of analytics can be applied to marketing. Next, using the references and marketing analytics that inform your situation analysis (assignments 2), describe the type of analytics you found and how you can use this information throughout your market plan.
Attachment:- Situation Analysis.rar
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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