Marketing-advertising services affect the welfare of country

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How do you think marketing/advertising services affect the welfare of the country? Is this properly accounted for in GDP? How should we think of the value of convincing a customer to change from a rival’s inferior product? How should we think of the value of convincing a customer to change from a rival’s superior product? Can you think of any assumptions such that we could use measurable data on advertising expenditure by firm and sales by the same ?rm to measure this?

Reference no: EM131745563

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