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Marketing advantages and disadvantages of expanding

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Reference no: EM133099523

The Mainland experiment lasted only one weekend in one store. What are the marketing advantages and disadvantages of expanding it to other stores? Do you think IKEA should do more with this idea? Why or why not?

Hoyer D. Wayne, Macinnis J. Deborah (2013). Consumer Behavior (6th ed.). South-Western Cengage Learning, Publishing. ISBN:9781133435211

Reference no: EM133099523

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