Marketers utilize digital media to improve business

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1. Hershey has cornered the market in many preferred products, and as a result, could diversify and work on capturing other sections within the consumer market, but with minimal investment. However, in my view, they must stay close to products that have given them success and brand recognition all of these years and never abandon this core. What are your thoughts on this strategy?

2. How can marketers utilize digital media to improve business? Define accessibility, addressability, connectivity, interactivity, and control. What do these terms have to do with digital marketing?

Reference no: EM132201466

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