Reference no: EM131272062
1. When Hamdi Ulukaya and his employees worked for 18 months to create the purest cup of Greek yogurt possible, his team was creating a new ______________.
price
promotion
place
product
property
2. Unlike most yogurts, which are packaged in cone-shaped cups, Chobani yogurt is packaged in a shorter, wider circular European style cup. Ulukaya chose this style of packaging to _______.
facilitate the shipping of the product
make Chobani stand out on the shelf
utilize more recycled materials in the packaging
increase the shelf life of the yogurt
drive down packaging costs
3. Chobani can be found on Facebook, Instagram, Pinterest, and other social media networks. Marketers use social media to communicate with the Chobani consumers, making social media a part of Chobani’s _________ strategy.
promotion
proposition
place
price
product
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