Marketers use emotions in product design and advertising

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Reference no: EM132121289

1. How do marketers use emotions in product design and advertising?

2. What are the two characteristics of the source of a message that influence its ability to change attitudes? Describe each.

3. Discuss how stakeholders can have positive or negative impact on project performance. As a project manager, how do you manage stakeholder expectations?

Reference no: EM132121289

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