Reference no: EM132302472
Digital Marketing Assignment
Marketers use digital marketing to promote their products and brands, and also to interact with consumers – specifically their target markets.
E-Commerce is defined as selling goods and services over the internet.
In order to apply the concepts, we will use a real business with a focused targeted market segment.
Visit the website for Huggies Diapers here and answer application Questions 1-4 based on the readings of “Characteristics of Successful E-Commerce Sites” Figure 8.3 in text. Examples must go with the readings.
Number answers to match:
Does the site offer a customer centric design? How so?
What specific examples of brand engagement can you find on the website? List at least 5.
Provides at least one specific example of an E-Commerce Incentive you found on the site.
Give an example of brand spiraling (offline marketing integration) that Huggies uses.
Huggies uses IMC in their promotions. What evidence do you see when looking at the website?
Answer the following questions base on the chapter readings
What two primary categories do marketers use Apps for? Based on your answer, what App do you use or are familiar with? What was the marketers’ goal with this App?
Give an example of geo-targeting. (Smartphones make this possible of course)
I visited fishing related websites, now I am seeing banner ads for BassPro. Is this an example of behavioral targeting or email marketing?
Most Online ad spending occurs in SEO. What is this and tell me something about it.
Last, go to another website of your choice (other than Huggies), and share at least 3 ways that it is interactive and/or offers strong customer engagement.
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