Marketers sceptical of the value of marketing research

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1. Why are some marketers sceptical of the value of marketing research? Do you think that they are justified in their scepticism?

2. Transformations such as the comeback of the emerging economies happen quite rarely. Their infrequency amplifies their impact on our lives. Identify from the case how your life has changed, or will likely change, given the comeback.

3. Now, flip analysis and consider the implications of the possible collapse of emerging economies to your life. How might it change.

Reference no: EM132270966

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