Marketers pay attention to the study of consumer behavior

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1. What sourcing category would the following items typically be classified in? Item A: high volume/value, low risk, multiple potential suppliers Item B: low volume/value, high risk, very few potential suppliers.

2. A Muslim employees request to pray on their personal rugs on the factory floor during breaks. Their employer states this is disruptive to the work environment. Instead, Prestige assigns them space in the cafeteria. Co-workers complain that the Muslims enunciation of their prayers is disrupting their co-workers’ ability to converse during lunch. How would you advise the employer to proceed?

3. Why should marketers pay attention to the study of consumer behavior? What specific marketing decisions can be aided by this exercise?

Reference no: EM132238913

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