Marketers need to recognize-understand consumer behavior

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Question

1. Marketers need to recognize and understand consumer behavior in order for their business to be successful. List and explain why understanding consumer behavior is so important. This must include several examples. Also within your explanation show how businesses should attempt to understand consumers and what potential customers are looking for in products and or services?

2. Define product positioning. Next, briefly explain the steps in the product positioning process. Within your explanation please identify why it would be to the firms advantage to choose product positions(s) for their product. Specifically examine McDonald's and explain how McDonald's could expand or modify their positioning strategy?

Reference no: EM133442982

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