Marketers make more effective marketing decisions.

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1. What is the role of “shareholders” of the corporation? What fundamental rights to shareholders have? Do you believe these rights are sufficient, or should they be more or less extensive? Why?

2. Describe the ways in which marketing research helps marketers make more effective marketing decisions. What are some possible situations were a marketer might forgo conducting marketing research?

3. What are the differences among data, information, and intelligence? How do marketers turn data into information and intelligence? What are the characteristics of useful information?

Reference no: EM132296144

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