Marketers have developed sophisticated understanding

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Marketers have developed a sophisticated understanding of how consumers go about deciding whether or not to buy a product. Using their understanding, marketers try to influence that process with messages that make consumers feel good about each phase of their purchase decision. What can be some of the issues and what will be the remmendation for CanGo, to ensure the Web site to mirror the consumer buying process. By sending the right messages, the site stimulates consumers to click through each page. If all goes well, consumers who reach the final page will have developed such intense liking for the product that they'll buy it.

Reference no: EM131039365

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