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Marketers for manipulating consumers

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Reference no: EM132414303

Given the high percent of families who regularly spend more than they earn and the large consumer debt in the U.S., many people blame marketers for manipulating consumers' needs.

a. Give two examples for how marketers can get consumers to buy more and/or pay more (think about all the theories we covered this semester in consumer behavior, pricing, and persuasion).

b. How would marketers address this accusation?

Reference no: EM132414303

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