Marketers focus on customers for their lifetime value

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Reference no: EM13254990

1. Generally speaking when marketers focus on customers for their lifetime value, they tend to earn higher profits initially and then lower profits as time goes on:

A. True

B. False

2. A targeting strategy in which an organization focuses on a specific market segment using one marketing mix is referred to as:

A. Selective in nature

B. Undifferentiated in nature

C. Concentrated in nature

D. Focused in nature.

Reference no: EM13254990

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