Marketers as they attempt to define their target markets

Reference no: EM13207469

For the following questions, I just need short answers:

1. What are some of the challenges faced by marketers as they attempt to define their target markets?
2. How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable?
3. Why is extensive research necessary for an accurate definition of a target market?

Reference no: EM13207469

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