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Think of a product with which you have had a negative experience – an item didn’t perform according to your expectation or a service was not all it was promised to be. What would have to change for you to try this good or service again? Compose a marketing message – a print or radio ad, a script for a short television commercial, a flyer, or other form of your choice. Use this piece to demonstrate what it would take for the marketer to change your negative attitude about the product.
Outline the industry and government trends as they relate to strategic planning.
Research shows that drivers talking of the phone while driving, even with the use of a hands-free headset, are four times more likely to crash than non-chatters. Yet, many companies design jobs that encourage multi-tasking on the road. In addition to..
Turning to the De George article, International Business Ethics and Incipient Capitalism: A Double Standard?
Which of these is NOT true of people with high self-monitoring capability?
What are the four customer categories? I only know of two; apparent (buyer/sponsor/seller) and invisible (public at large or project team). Explain the difference between a stakeholder and a customer. Aren't customers stakeholders. I mean, a customer..
A ten-acre slum in New York City is to be cleared. The officials of the city must decide on the redevelopment plan. Two housing options are to be considered: x1 : low-income units and x2 : middle-income units. Formulate the multi-objective housing re..
Discuss the three major reasons why companies adopt total quality. Also, discuss the initial key steps are involved in the adoption process.
Identify three conditions that would need to be implemented (or have already been implemented) in your organization to create a culture of innovation and change.
Why is ethics an important component of research. Think about a possible risk of researching your topic or problem. Think about how you would seek permission from study participants to take a survey or be part of an experiment.
What is the process in your community for the activation of local, state, and federal resources? What are the most significant challenges for effectively coordinating these resources?
List types of decisions that would need to be made and the appropriate person, group, or method for each, for example, individual team member.
With air, rail, motor, water and pipe being the five recognized modes of transportation today, some are arguing that additive manufacturing (3D printing) may someday become the sixth mode of transportation. Research additive manufacturing and discuss..
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