Reference no: EM131267122
Marketing Management Question
You are the chief marketing consultant of a marketing consulting firm in Maldives. A client which is a business organization has asked for your consulting service to improve their business. As the marketing consultant your job is to change the current marketing strategy for product and service innovation of the client. In this respect you are required to compile a management report to the Chief Executive Officer (CEO) of the client.
In order to achieve the objectives of the assignment your management report must contain the following aspects or areas.
1. Provide an introduction to the management report which outlines the areas of research undertaken together with other evidence sources used and core literature.
2. Assess current market segmentation, market targeting and competitive positioning, with recommendations for change to improve future market relevance for business sustainability and success.
3. Explain, for one major market segment, the current buying behaviour and the environmental factors which may influence future buying patterns.
4. State how the client should take effective and justified measures to meet changes in buying behaviour.
5. Explain the need for innovation within selected marketing mix to achieve business growth across all market segments.
6. State how the current customer service could be enhanced to capture new customers as well as to drive customer loyalty among existing customers.
7. Provide your recommendations with their outcomes.
Identify a successful retail business in your community
: List the major tasks involved in developing a retail marketing strategy.- Identify a successful retail business in your community. What marketing strategies have led to its success?
|
What are diseconomies
: What are diseconomies? Also how do they effect a firm, is it in a positive or negative way?
|
How clear was the intent of the discussion
: How clear was the intent of the discussion? How prepared were your group members for the discussion? Did everyone participate equally in the discussion? No only myself and one other participated in the discussions
|
How is fashion industry being corporatized today
: How is fashion industry being corporatized today? Can you think of methods or strategies of corporativism that were employed in your discipline some ten years back?
|
Market targeting and competitive positioning
: Provide an introduction to the management report which outlines the areas of research undertaken together with other evidence sources used and core literature.
|
Internal control-inegrated framework
: Rowe Price Group, Inc and subsidiaries (the company) internal control over financial reporting as of December 31, 2010, based on criteria established in Internal Control-Inegrated Framework issued by the Committee of Sponsoring Orgainzations of th..
|
Describe new developments in retailing
: Describe new developments in retailing. - What kind of retailers or brands do you think would most benefit from a pop-up shop? Why?
|
What is the gate delay of the new design
: What is the gate delay of the new design? Assume a constant power-delay product.
|
Analyze the database environment
: An Art Museum that needs to track the artwork, artists, and locations where the art is displayed or stored within the museum. A similar environment that you have has some experience with in the past. Analyze the database environment. Describe the pro..
|