Market strategy for Health Communication Project

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Reference no: EM133103022

Assignment

Comprehensive Milestone

Milestone 1: Choose a Public Health Topic

Students will choose a public health topic to use as their Health Communication project throughout the course. Carefully select a topic that can be used to create a health communication described in the final milestone. Include the following:
• Topic
• Why it was chosen
• Provide supporting evidence (data, source, etc)

Milestone 2 - Write a Problem Statement

Students will research their public health topic and develop a problem statement. Please utilize the Community Health Resource tab on the left panel in Blackboard. View the CDC Gateway Health Communication link to assist with writing the problem statement.

Milestone 3: Conduct Market Research

Students will conduct market research to further examine the problem and the audience affected. Students will identify target audience's characteristics, attitudes, beliefs, values, behaviors, determinants, benefits, and barriers to behavior change of the public health issue chosen.

Milestone 4 - Define the Market Strategy

Students will describe their market strategy for their Health Communication Project. Students will include target audience segmentation and how behavior change will be implemented, which model/theory will be used, and the intervention.

Milestone 5 - Developing a Health

Create a compelling message that will resonate with your target audience. Please see SOPHE 4 Steps to Communicate a Message in the Community Health Resource tab on the left panel in Blackboard.

Final Milestone - Health Communication

Students will compile each milestone for a final Health Communication Project and create a Health Communication. Students will choose which communication vehicle they will use to present their project (see Project Oral Presentation below). (Ex. Infographic, photovoice, social media platform, campaign or create an educational brochure. It will be presented on PowerPoint with voice recording.

Attachment:- Comprehensive Milestone Assignment.rar

Reference no: EM133103022

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