Reference no: EM132217000

Part 1

Revise each of the following items to make the sentences shorter and more readable.

General Mills is a dominant player in the American yogurt industry with $1.5 billion in sales, and it sells yogurts under a variety of brands, including Yoplait, Trix, Yoplait Kids, Go-GURT, Fiber One, Whips!, and YoPlus.

The two cereal giants, Kellogg Company and General Mills, do not remain complacent with their existing products lines but rather routinely develop and market new products—after all, Kellogg Company has recently introduced new products such as Special K crackers, fruit crisps, and chocolate pretzel bars, and General Mills has recently added new products such as Chocolate Cheerios, Yoplait Delights yogurt parfaits, Wanchai Ferry frozen foods, and Betty Crocker gluten-free dessert mixes.

The total cereal market in the United States is $9 billion, which is just a small and decreasing portion—31.4 percent—of the worldwide market, which is seeing robust growth in the BRIC countries of Brazil, Russia, India, and China.

Part 2

Revise each of the following sentences to switch them from passive to active voice.

The NPI rankings were widely publicized in media outlets and were a cause for concern among many cereal executives.

The new Special K flavors—cinnamon pecan, fruit and nut clusters, and blueberry—were introduced last year, and Kellogg reports that they have been a huge success.

Market strategies to promote healthier cereals were the focus of discussions among industry insiders.

Your inaction in confronting the potential salmonella contamination lost us millions of dollars in revenues.

Quick crisis communications were the key to General Mills quickly eliminating negative press about the ammonia leaks.