Market share growth and product diversification

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Reference no: EM1366053

Market Share Growth and Product Diversification

A company is contemplating a significant (5%) growth in its market share over the next three years. To accomplish this, the senior team has been debating whether to add one or new products for current markets or to offer current products to new markets. What strategic issues are involved in these two directions? Which course of action seems preferable? In answering, please cite one or more examples of companies that exhibit these approaches.

Reference no: EM1366053

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