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Market segments in the simulation

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Reference no: EM132212663

Question 1: There are 4 market segments in the simulation

True

False

Question 2: You could manually change how much stock you can give to each other

True

False

Question 3: Which one of the following does not fit into the segments

Traveller

Jaguar

Mercedes

Workhorse

Question 4: The following are the possible options for new sales offices around the world. The one that has no market potential is:

Paris

Chicago

San Jose

Shanghai

Question 5: One computer can be designed to meet the customer needs of all segments and be priced to be attractive to all segments.

True

False

Question 6: According to Customer Needs - for the Workhorse segment - which one is the top requirement?

easy on the eyes

easy to use

fun to use

portability

Question 7: According to Customer Needs - for the Mercedes segment - which one is the least important?

easy on the eyes

fast and powerful

fun to use

Question 8: According to Customer Needs - for the Traveler segment - which one is a medium requirement?

portability

efficiency

easy on eyes

price

Question 9: The Traveler Segment customers would like a machine that can do _____________ as a high priority

manufacturing

word processing

engineering

presentations

Question 10: The Mercedes segment customer is not looking for __________ as being critical

bookkeeping

presentations

design

speed

Reference no: EM132212663

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