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After completing the assigned readings (Chapter 4: Market Segmenting, Targeting, and Positioning) answer the following discussion questions.
1. Why do firms often use more than one segmentation base?
2. Which of the segmenting strategies discussed in section 5.3 is the broadest? Which is the narrowest?
3. Why do companies position products? Also, why might an organization reposition a product?
Why was Johnsonville Sausage a good and a bad example of self-directed work teams? Very briefly explain
Describe a situation in your life where you experienced real change. How did you respond to this change? Explain the results of this change.
How to explain the 21 value chain elements are interrelated concerning the global expansion
How to change management strategy for the organization to build and maintain organizational culture to achieve results and motivate employees?
Assume that the United States trades exclusively with nations in the European Union and that the exchange rate between the U.S. and the E.U. is flexible.
Select one potential organisational change as an example and describe the impacts the change could have on the community.
Given a real-life application, develop a confidence interval for a population parameter and its interpretation.
An American CEO had exchanged customary, polite greeting with his Japanese opposite number, a ritual that the American felt had gone on for too long. They had a
You can pay $5,000 now and pay $2,000 in each of the next 3 years. The dealer calls this his "zero-interest car loan" plan. What is the EAR of the dealer's offe
Scan the world of business through an internet search, news reports, Podcast (IF), expert analysis etc., and select a news story about a current issue unfolding
Explain what is meant by expert systems
What are the benefits and drawbacks of cloud computing? Do you think the drawbacks ever outweigh the benefits? and if so, in what cases?
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