Market segmentation on the basis of gender

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Reference no: EM13940908

You will need to structure your paper as you would structure any essay, with an introduction, a main body, and a conclusion (please include headings). -A total of 3 references (at least 2) should be used (must be academic) - The expected length of your answer will require approximately 2-3 pages of writing. Topic: Gendered marketing Market segmentation is said to be a way of dividing customers into smaller groups, which supposedly assists in the process of "creating value". Describe how market segmentation on the basis of gender influences and perpetuates established gender norms. In your response to this question, consider examples of gendered marketing and discuss the problems with this method from a critical perspective.

Reference no: EM13940908

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