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Market segmentation is the process

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Reference no: EM132094259

1. Market segmentation is the process of:

creating advertising strategies to reach out to a wide consumer base.

creating a new product line that is relatively different from the firm's existing product line.

breaking down a large widely varied market into more similar sub-markets.

identifying competitors in the market that could be possible threats to the success of the company.

2. Which of the following is an example of outdoor support media?

Podcasts

Billboards

Catalogs

Electronic directories   

3. Which of the following is a difference between IBP and IMC?

IBP ignores the importance of communication whereas IMC does not.

IBP focuses more on the need for coordinated and synergistic messages.

IMC emphasizes the brand, whereas IBP does not.

IBP goes beyond the parameters of IMC.

Reference no: EM132094259

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