Market segmentation is best defined

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Reference no: EM131728989

1) Market segmentation is best defined as

a. Grouping consumers by demographic factors

b. The search for relatively homogeneous clusters in a heterogeneous market

c. The search for relatively heterogeneous clusters in a homogeneous market

2) Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly. This segmentation technique focuses on:

a. benefits sought

b. usage rate

c. product awareness

d. buyer intentions

e. buying condition

d. Product positioning

e. Trying to reach the most customers you can with a product offering

3) Robert had $100,000 last year after paying his taxes. His total spending on necessities was $20,000. He also went on a free vacation that he won in a contest that was worth $5,000. What was his disposable income?

a. $105,000

b. $100,000

c. $80,000

d. $85,000

e. There is not enough data provided to calculate his disposable income.

Reference no: EM131728989

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