Market segmentation includes demographics-psychographics

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Market segmentation includes demographics, psychographics, purchase behaviors, geographical considerations, and marketplace diversity. Which one of the market segmentation criteria is most difficult to identify and measure?

Discuss and identify demographics and psychographics for one of the four pairs. Select only one.

Porsche automobile and Ford pickup trucks

Dial soap and Neutrogena soap

Southwest Airlines and American Airlines

Wal-Mart and Nordstrom

Reference no: EM13283196

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