Reference no: EM13734176
Primary Task Response: She knows that marketing research needs to be done as part of this market segmentation and product development processes, but she is not well-acquainted with some of the details that are involved in the processes. She has stopped by your office to ask some questions.
"Thanks for canceling your other meeting this afternoon," she says.
"No problem," you say. "I rescheduled my meeting with multimedia; it actually works out better for them, too."
"I've heard about quantitative and qualitative research, but I'm not sure I really understand the difference between the two," she begins.
"I'm sure there are advantages and disadvantages to each of them, but without knowing, I'm not sure which type of research we need to conduct. What do you think?"
Before you can respond, Michelle's cell phone vibrates.
"Excuse me, I have to take this," she says.
Michelle takes her call and then stands up.
"Well, I'm sorry to do this, but I have an emergency that I have to deal with right now," she says. "Would you do me a favor? Send me a memo that explains those two types of research and include brief explanations about the advantages and disadvantages of each. I'd like to be able to speak intelligibly to this at the next board meeting."
"Sure," you respond, thinking that this will make for a pretty lengthy e-mail. "I'll also include how each method can help us define our target market. Will that help?"
"Yes, great idea," she replies.
"Ok! I'll get that to you by close of business tomorrow," you say.
|
Describe will business move humanity forward
: Will business move humanity forward and Who are the people that will get left behind from business moving society forward
|
|
What types of behaviors generate trust
: What types of behaviors generate trust. What types of behaviors destroy trust. What types of communication behaviors contribute to trust between organizational members
|
|
Determine the key institutional constraints
: Determine the key institutional constraints that must be considered. Next, analyze whether or not the institutional constraints you determined support the market entry into the new country that you selected.
|
|
Discuss problems and promises of us in tweenty first century
: Discuss the problems and promises of the United States in the 21st century. One and half pages, double space, What will you discuss? What are some possible topical paragraphs?
|
|
Market segmentation and product development processes
: Primary Task Response: She knows that marketing research needs to be done as part of this market segmentation and product development processes, but she is not well-acquainted with some of the details that are involved in the processes
|
|
Find a random number generator and create simulated data
: Find a random number generator and create simulated data for not more than 25 participants (test subjects) in the study using the ranges of values for the variables you established above.
|
|
Dimensions of international finance
: Analyze how each of the three major dimensions of international finance can affect your possible venture of your MNC in your chosen new international market, including potential opportunities and risks for each dimension.
|
|
Prepare social media and networking presentation
: Social Media and Networking Presentation, Scenario: Imagine that you have been hired as a consultant for a university that wants to leverage social media and networking technologies to encourage the collaboration of students, and improve their ove..
|
|
What decision traps steve jobs fell into or avoided
: The late Steve Jobs of Apple Computer, Inc. was named CEO of the Decade in 2009. Using the categories (a) high-end consumer, (b) retail environment, (c) innovative gadgets and product/service offerings, and (d) customer service, compose a paper wh..
|