Reference no: EM133247302

ORGANISATION : DELOITTE

Relating your work to your organisation, this essay should address AT A MINIMUM 4 out of 6 aspects of marketing outlined below. By researching and studying these aspects of marketing, you should also be able to extend the content of your essay beyond the basic requirements listed.

Market Segmentation

a) What is the market segmentation of your organisation?

b) Why is this information important to marketers working for the case study

organisation? What decisions will this information inform?

c) Describe the 'typical person' who might visit the organisation.

d) Identify the key target audiences, and key stakeholders for the case study organisation.

Product and Brand in Marketing

a) Using Kotler's (1967) Product Levels Model, describe the core, generic, expected, augmented and potential product of the chosen organisation.

b) Using Gronroos' (1987) Services Model, describe the core, facilitating and supporting product, and the physical environment, customer co-production, and customer interaction aspects of the case study organisation.

c) Using theories and concepts, such as brand equity, explain the case study organisation has developed their brand.

Place Element of Marketing

a) What are the key elements of 'place' in the marketing of your chosen organisation?

b) What issues of availability and accessibility are there?

c) How do place elements contribute to the overall marketing of the chosen case study organisation?

d) In what ways might the case study organisation impact on the local, national and/or international area?

e) What supply chain factors does your chosen organisation have to consider?

Price Element of Marketing

a) Identify the prices used by your chosen organisation, and how these compare with key competition organisations.

b) What pricing strategies does your chosen organisation use to set prices?

c) How does your chosen organisation create 'value'?

d) How does the brand impact the value of your chosen organisation?

Promotional Element of Marketing

a) What promotional activities does your chosen organisation engage in? What promotional tools do they use?

b) How is the use of these tools related to the product, market segmentation and/or place of your chosen organisation?

c) How is the image and status of the case study created and managed?

Three Extra "P's" in Services Marketing;

a) What (and who) are the 'people' elements in the marketing of your chosen organisation?

b) What are the 'processes' potential customers/visitors might be exposed to?

c) What 'physical evidence' is important in marketing service products of the your chosen organisation?

d) How do of these extra factors combine to make your chosen organisation special and successful on a local and national level?