Market segmentation and how does affect marketing strategy

Reference no: EM132319666

Market Segmentation:

What is market segmentation and how does this affect marketing strategy? After reviewing this week's resources and your research, in your own words how would you explain market segmentation? Identify several examples of market segmentation and explain how each is used to affect an organization's marketing strategy. Consider the impact segmentation has on specific industries.

Text Book:

A Preface to Marketing Management (textbook) by Peter and Donnelly

Reference no: EM132319666

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