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Market segmentation

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Reference no: EM133077416

Question 1.

Market segmentation, an important strategy in marketing, has evolved from treating everyone the same (mass marketing) to 1:1 marketing, or treating everyone uniquely. Do you think it is possible for most marketers to participate in 1:1 marketing campaigns? What has been your experience with 1:1 marketing -- either as the recipient of such campaign efforts or the administrator of such campaigns on behalf of your business?

Question 2.

Take a position: Prices should reflect the value that consumers are willing to pay versus Prices should primarily just reflect the cost involved in making a product or service.

Reference no: EM133077416

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