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Market Segmentation a. All customers are not alike, as we learned in our discussions about segmentation. For the company you have been using during the term, describe the top three customer segments you are interested in attracting, and why they are important to you. b. How would you attract customers to your site/business and how might your offers differ for each of the three segments? Hint: think about the 4P’s of marketing. You may benefit by reading a few articles about segmentation strategy. Feel free to also include tactics outside of the eMarketing world.
500 words or more.
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