Market segmentation, Market segmentation enables companies

Market segmentation

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1. Market segmentation enables companies to target different categories of customers who perceive the full value of certain products and services differently from one another. T or F

2. A company that sells products or service specific to a certain community, state, region, country or group of countries would likely use geographic segmentation. T or F

3. Camping enthusiasts have varying demographic traits. Thus, marketers of new camping equipments would likely use a psychographic segmentation because camping is seen as a lifestyle pursuit. True or False

4. Behavioral segmentation looks at factors such as number of children in the household, stage of life, and recreational activities. True or False

Reference no: EM131480829

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