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Market segment

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Reference no: EM133238559

Question 1.

Identify a minority group to which you do not belong. What steps could you take to learn about that market segment in order to sell those consumers a product or service?

Question 2.

Suppose that your small business was contacted by a company in another country that wanted to sell your products in its market. What would you want to know about that market before going into it? Choose any country (other than the United States) and determine what changes you would have to make to your marketing plan to adjust to the different culture.

Reference no: EM133238559

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