Reference no: EM132097964

1. Market research to identify the target market occurred in the ____ step of the new-product development process.

sales growth

commercialization

market introduction

development

screening

2. The company chose a "penetration price" for the Toyota Prius that was ____.

higher than other hybrid cars

none of these are true.

very high

below cost

relatively high

3. Toyota's "Engine of Change" tour and "Hybrid Facts" campaign appear to have had an objective of:

informing customers about the Prius.

all of these were objectives.

encouraging celebrities to buy the car.

attacking competitors' vehicles.

showing consumers new uses for the Prius.

4. Promotion that built selective demand for Toyota's synergy drive occurred in the _____ stage of the product life cycle.

development

sales decline

market growth

market maturity

market introduction

5. The second generation Prius offered customers:

more channels of distribution than the original.

a lower price than the original.

more value than the original.

less advertising than the original.

a smaller vehicle than the original.