Market research to find out men and women feel differently

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Reference no: EM13219217

A market research firm wants to find out if men and women feel differently about SilkyTouch facial tissues. In a survey of 90 men, 76% said they had a favorable impression of SilkyTouch. Out of 182 surveyed women, 64% said they had a favorable impression of SilkyTouch.

At a 95% confidence level, which conclusion should the research firm draw?

Reference no: EM13219217

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