Market research spent to evaluate customer demand

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Home Builder Supply, a retailer in the home improvement industry, currently operates seven retail outlets in Georgia and South Carolina. Management is contemplating building an eighth retail store across town from its most successful retail outlet. The company already owns the land for this store, which currently has an abandoned warehouse located on it. Last month, the marketing department spent $10,000 on market research to determine the extent of customer demand for the new store. Now Home Builder Supply must decide whether to build and open the new store. Which cost(s) in the following list should be included in capital budgeting process for the proposed new retail store? (1 point) (1) The original purchase price of the land where the store will be located. (2) The cost of demolishing the abandoned warehouse and clearing the lot. (3) The loss of sales in the existing retail outlet, if customers who previously drove across town to shop at the existing outlet become customers of the new store instead. (4) The $10,000 in market research spent to evaluate customer demand. (5) Construction costs for the new store. (6) The value of the land if sold.

Reference no: EM13765648

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