Market research objectives and data collection approaches

Assignment Help Marketing Management

Reference no: EM131866436

Question: Discovery, Inc is currently reviewing an opportunity to obtain a compound containing 20 mg of hydrocodone and 400 mg of acetaminophen that is currently in Phase II development for the treatment of moderate to moderately severe pain. This controlled release hydrocodone/acetaminophen will be the first extended-release opioid combination product to offer 12 hours of sustained pain relief with a single dose. Discovery management would like to determine if this new compound would address any unmet needs in the moderate to moderately severe pain marketplace.

1. What questions do you need to answer and/or data to obtain or analyze before you can decide if you are to recommend that your company consider this new compound for acquisition?

2. Based on your questions and data needs, please outline your market research objectives and data collection approach(es) to answer these questions?

Reference no: EM131866436

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