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Market Research The Market Research Paper will include market research for a business idea. You should study the market or industry you want to pursue for your business idea. The format should be a research paper and will be graded separately using the Market Research Rubric. Feedback should be applied to the Final Project. This assignment will be due in Module Two. Main Elements: The paper should use the specific worksheet “Research Questions—Industry/Economic Sector, Target Market, Company” in Chapter 3 of the textbook as an outline in developing the key elements for this subject. Your analysis should include answers to the guiding questions in this worksheet. There are other worksheets found in Chapter 3 of the textbook that can be used as background information to direct your research. These worksheets provide key questions that help entrepreneurs proceed through the discovery phase of business development and develop a sense of the best viable market for their idea. Additionally, the Module Two Study Guide provides many websites and source of information to support this paper. The Market Research Paper should include four sections: ? Brief Introduction ? Description of Industry/Economic Sector ? Evaluation of the Target Market ? Company Overview Requirements of submission: The Market Research Paper assignment must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Page length requirement: 2–3 pages.
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