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Market research and marketing plan for craft brewery

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Reference no: EM132819561

Question 1.

MARKET RESEARCH AND ANALYSIS : Definition of Your Relevant Market and Customer Overview /Market Size and Trends /Buyer Demographics and Buyer Behavior /Market Segmentation and Targeting /Competition and Competitive Edges /Estimated Market Share and Sales Figures / Ongoing Market Evaluation.

Question 2.

THE MARKETING PLAN : Overall Marketing Strategy /Pricing /The Selling Cycle /Sales Tactics, Advertising, Sales Promotions, Publicity /Customer Service, Warranty/Guarantee Policies /Distribution.

Reference no: EM132819561

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