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Market research analyst for a new start-up company

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Reference no: EM133217403

Imagine you have been hired as a Market Research Analyst for a new start-up company, "Best Cleaning", that helps family homes and small businesses perform hourly cleaning services done by freelancers. Your first project is to develop Customer Personas for the key market segments of "Best Cleaning".

In your answer, explain what a Customer Persona is, how a marketer creates one, and why it is useful for a firm to develop one. Include at least one (1) example of a Customer Persona for 'Best Cleaning' in your discussion to support your response.

Reference no: EM133217403

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