Market potential indicators

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Reference no: EM133088674

You work for a company that markets top-of-the-range tablet computers. You have been asked to write a report comparing developing countries that offer market opportunities for your products, based on the Market Potential Indicators (MPI) of the Michigan State University Center for International Business Education and Research (MSU-CIBER). See the globalEDGE site, https://globaledge.msu.edu/resourceDesk/mpi. In your report, select and justify the indicators that you consider have significance for your company. Also, as part of your report, recommend any changes in weights or alternative indicators, if any, that the company should examine before making a final selection of country.

Reference no: EM133088674

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