Market penetration-market development or product development

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1. Identify a struggling company that could benefit from market penetration, market development, or product development. What might you advise this company’s executives to do differently?

2. Some universities have used vertical integration by creating their own publishing companies. The Harvard Business Press is perhaps the best-known example. Are there other ways that a university might vertically integrate? If so, what benefits might this create?

3. Studies have shown that executives’ pay increases when their firms gets larger. To what extent do you think executive pay plays in diversification decisions?

4. What might executives do to keep employees within dog units motivated and focused on their jobs?

Reference no: EM132245636

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