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Market-oriented perspectives underlie successful corporate

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Reference no: EM132511601

Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies

1. Which of the following is a component of strategy that involves detailing the desired levels of accomplishment on one or more performance dimensions over specified time periods for the organization as a whole?

A. Scope of an organization

B. Resource deployments

C. Identifying a sustainable competitive advantage

D. Goals and objectives

2. Decisions about the organization's scope and resource deployments across its divisions or businesses are the primary focus of _____ strategy.

A. business

B. corporate

C. marketing

D. functional

3. In which of the following levels of strategy is sustainable competitive advantage a major component?

A. Functional strategy

B. Corporate strategy

C. Marketing strategy

D. Business strategy

4. Which of the following falls within the scope of corporate strategy?

A. Target market definition

B. Vertical integration

C. Branding policies

D. Line extension

5. A distinct subset of people with similar needs, circumstances, and characteristics that lead them to respond in a similar way to a particular product or service offering is known as a _____.

A. market segment

B. set-aside

C. penetrated market

D. market mix

6. Which of the following contents of a marketing plan specifically presents the expected financial payoff from the plan?

A. Objectives

B. Projected profit-and-loss statement

C. Current situation and trends

D. Executive summary

7. Which of the following contents of a marketing plan specifies the goals to be accomplished in terms of sales volume, market share, and profit?

A. Key issues

B. Marketing strategy

C. Objectives

D. Action plans

Chapter 02 Corporate Strategy Decisions and Their Marketing Implications

8. Which of the following strategy components address issues such as the time frame in which each target should be attained and the target level of performance to be achieved on each dimension?

A. Scope and mission

B. Development strategy

C. Objectives

D. Sources of synergy

9. The principles of _____ involve meeting humanity's needs without harming future generations.

A. sustainability

B. reversibility

C. specificity

D. adaptability

10. Which of the following indexes is used to measure the profitability criterion?

A. Percentage change in sales

B. Return on net assets

C. Price/earnings ratio

D. Percentage cost savings from new processes

Attachment:- Market-Oriented Perspectives.rar

Reference no: EM132511601

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