Reference no: EM13289469
1. Explain what is meant by a market-oriented mission statement and discuss the characteristics of effective mission statements.
2. Define strategic planning and briefly describe the four steps that lead managers and a firm through the strategic planning process. Discuss the role marketing plays in this process.
3. Explain why it is important for all departments of an organization—marketing, accounting, finance, operations management, human resources, and so on—to “think consumer.” Why is it important that even people who are not in marketing understand it?
4. Define positioning and explain how it is accomplished. Describe the positioning for the following brands: Wendy’s, the Chevy Volt, Amazon.com, Twitter, and Coca-Cola.
5. Define each of the four Ps. What insights might a firm gain by considering the four Cs rather than the four Ps?
6. What is marketing ROI? Why is it difficult to measure?
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What supplier qualifications would indicate the probability
: What supplier qualifications would indicate the probability that your supplier would be a successful strategic partner? In your opinion, how would you prioritize these qualifications? What long-term effect would these choices have on an organization?
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Significant ways that organizational culture is beneficial
: Organizational culture is in many ways beneficial for an organization and its employees but can also be a liability. What do you think are the most significant ways that organizational culture is beneficial? A liability? Be sure to provide specific e..
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Calculate the distance a uniform plane wave can travel
: At 2GHz, a certain material has εr=2.5,μr=1, tanθ=10-2. Calculate the distance a uniform plane wave can travel through the materialbefore a) its amplitude is reduced by 20%, b) the phase shiftsby 180 degrees, c) the power is reduced by 10%.
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Obtain the speed of the ball just before it lands
: A golfer hits a shot to a green that is elevated 3.20 m above the point where the ball is struck. find the speed of the ball just before it lands.
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Market-oriented mission statement-strategic planning process
: Explain what is meant by a market-oriented mission statement and discuss the characteristics of effective mission statements. Define strategic planning and briefly describe the four steps that lead managers and a firm through the strategic planning p..
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Determine the proportion of classified images
: Determine the proportion of classified images which are categorised correctly - The feature vectors can then be input into an image classifier which computes the probability that the image belongs to one category over another. Various types of fea..
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Determine the horizontal component of the balls velocity
: A volleyball is spiked so that it has an initial velocity of 16.5 m/s directed downward at an angle of 53.1 ° below the horizontal. determine the horizontal component of the ball's velocity
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What is net gain over the time period assuming first order
: apply the MACDtrading strategy to the closing price of QQQQ for the period from February 1, 2005 through September 1, 2005. What is the netgain over the time period assuming that your first order must be abuy and your last order a sell
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Moral and ethical development and moral intelligence
: What are your assessments of the moral and ethical development and moral intelligence of the manager you worked for? What specific examples of this manager’s behaviors and decisions serve as a basis for your assessments?
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