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Market-oriented mean from a business perspective

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Reference no: EM132035240

1. What does becoming market-oriented mean from a business perspective? What are its features?

2. Discuss the differences between a generic product-market and a product-type product-market.

3. What is customer lifetime value? How is it calculated?

4. Elaborate on the scope of using positioning strategies.

5. What is proactive cannibalization and what is the strategic logic of this concept?

Reference no: EM132035240

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