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Market opportunity analysis for cgi group

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Market Opportunity Analysis FOR CGI GROUP

Identify a new product opportunity that you believe will succeed in that country and recommend for market entry.  Why does the country represent a good market opportunity for your product? 

  1. Market prospects
  2. Current product usage habits
  3. Competitive products on the market in that country
  4. Retail distribution channels
  5. Major advertising media used in the country
  6. Total size of the market and market potential for your product
  7. Target market and demographics for your product

9. Market Entry Mode FOR CGI GROUP

  1. Suggest the most suitable market entry mode such as exporting, licensing, franchising, joint venture, wholly-owned subsidiary, etc. Explain rationale.
  2. Provide at least 2 recent examples/case studies of market entry strategies of other multinationals in that country that have succeeded.

10.  Conclusion FOR CGI GROUP

  1. Conclusion summary page
  2. Restate your business, your product, the market it serves and general overview of the new market
  3. Restate the market entry strategy you have recommended for the company.

Reference no: EM133200806

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