Market mix modeling is used

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Reference no: EM132293789

1. ____ research is done to test different decision alternatives such as new product concept testing, advertising copy testing, and pretest marketing.

A) Primary

B) Programmatic

C) Evaluative

D) Optional

2. Market mix modeling is used to

A) test alternative marketing programs.

B) assist in setting up realistic objectives.

C) answer "what if" questions.

D) all of these

E) none of the above

3. True/False: For international research, the exact same questionnaire and date analytics plan should be used across the array of countries for consistency.

4. Which of the following best describes the way in which the four dimensions of contract management should be managed?

a. One at a time.

b. Two at a time.

c. In parallel.

d. Sequentially.

Reference no: EM132293789

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